Cyprus official takes public relations course

΄ Colonial Office course in public re- Cyprus official — ea He is seen here (left) at a youth centre ta kes p U bl ic in North Shields, Northumberland. . Mr. Josephides, who is expected back tn Cyprus in December, is spending brief re ations course periods in the information offices of a Mr. N. P. Josephides, the Cyprus Govern- number of Government departments, ment’s. Assistant Public Information including the Ministry of Health and χ- Officer, is now in England taking a the Ministry of Agriculture, as well as > 12 in the Colonial Office and the Central Office of Information. The leading British newspaper journal, World’s Press News, recently wrote of the course: The first aifficulty met by the Colontal Office was the non-existence of any set training course in public relations in Britain. They, therefore, decided to devise one in conjunction with the Central Office of Information. The resulting course lasts five months. Trainees study the organisation and operation of the C.od., the handling of press and public inquiries, news distri- bution, social surveys, the planning and production of advertising campaigns, the use of all media and the checking and presentation of results. The work of C.o.l. regions is studied on the spot. Because of their importance in the colonies, the present course is specifically related to health and agriculture. Training is not confined to Government Departments and organisations. News- paper offices are visited, and there is a short period of attachment to the public relations department of some commercial or industrial organisation. Finally, the trainees spend some time in the public relations department of the Colonial Office. ‘ il second experimental course on similar lines will be conducted early in 1951] when trainees from four other colonies will take part.